” Jigarthanda” – Whenever we think of Madurai, this one word make us all feel that magical taste in our tongue. Now, here is RUBY bringing this ultimate speciality of Madurai to all our localities through their RUBY JIGARTHANDA. Jigarthanda is a very famous South Indian beverage which actually originated in Madurai. The word ” JIGARTHANDA ” actually translates to ” cool heart ” in English. Thus RUBY BADAM, as it contains ” Badam pisin ” ( hard substance white in colour ) also proves to be a very good coolant for all of us. By the wonderful blend of the Jigar’s essence and the thick milk, RUBY JIGARTHANDA is there to popularize the original native taste of Madurai to the world. Just taste RUBY JIGARTHANDA, and you’ll love every little sip of the bottle.